About the role
This role is ideal for someone who thrives on variety, enjoys turning complex ideas into engaging content and can confidently adapt their writing for various audiences, with a focus on senior professionals, health and education across both B2B and B2C audiences.
You will craft copy across a wide range of formats including websites, thought-leadership articles, social media content and more. You will also play a key role in shaping content strategies, interviewing subject matter experts and ensuring a consistent, professional and high-quality brand voice for clients.
Key responsibilities
- Craft compelling copy across digital and print channels (websites, blogs, newsletters, social media, Google Ads, thought leadership).
- Consistently produce and maintain high-quality content aligned with client strategies and SEO research.
- Translate complex ideas into clear, engaging narratives through interviews and research.
- Contribute to content, messaging and strategies in collaboration with the account management team.
- Apply SEO best practices, conducting keyword research with SEMRush (or similar tools).
- Support internal marketing efforts (e.g. podcast content, social media posts) and processes.
- (Optional) Support the Marketing and Research team with light project or admin tasks as needed.
Requirements
- Proven writing expertise: 5+ years as a Copywriter, Journalist, or Science Communicator, with a portfolio spanning B2B, health, science, and professional audiences.
- Versatility & precision: Confident in adapting tones across industries and formats, with excellent attention to detail and command of English.
- Strategic content skills: Experience with SEO tools (SEMRush or similar), content planning, and message development.
- Research & storytelling: Ability to interview subject matter experts and turn insights into compelling content.
- Values & mindset: Strong interest in purpose-driven marketing, a collaborative approach, and a positive, can-do attitude.