Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field
Minimum 10 years of experience in marketing and communications, with at least 3 years in a leadership role
Proven track record in strategic marketing, event management, brand building, and campaign execution
Excellent communication, leadership, and project management skills.
Demonstrated ability to lead, mentor, and manage a high-performing marketing and communications team
Strong understanding of digital marketing (Google Ads, Meta Ads, SEO/SEM), social media, content strategy, and analytics tools
Proven track record of developing and executing successful B2B marketing strategies that drive measurable business growth, sales pipeline, and brand awareness.
Proven experience in budget development, fiscal management, and resource allocation for marketing initiatives.
Demonstrated success in managing corporate events and industry activations and ensuring a positive ROI
Experience in the B2B Technology, IT Solutions, IT Infrastructure, or System Integrator industry is highly desirable

Responsibilities

Develop and implement integrated marketing and communication strategies aligned with company business goals
Lead event management initiatives, including tech conferences, product launches, and client workshops
Drive brand awareness, lead generation, and customer engagement across digital and traditional channels
Oversee all B2B demand generation efforts, ensuring a healthy and consistent flow of qualified leads for the Sales team.
Manage and maintain the company's website, social media presence, and digital channels, leveraging SEO/SEM best practices.
Oversee internal and external communications, including PR, media relations, and executive messaging
Collaborate with cross-functional teams including Sales, Product, and HR to ensure consistent messaging
Analyze market trends and campaign performance to optimize marketing ROI
Collaborate closely with cross-functional teams (Sales, Technical, Product, Helpdesk) to conduct customer satisfaction surveys.
Manage external agency relationships and marketing vendors to ensure quality and cost-effectiveness
Report regularly to the Director on marketing performance, key metrics, and strategic initiatives.
Mentor and grow the marketing team, fostering a culture of creativity and accountability