Key Responsibilities:
- Identify, evaluate and recruit suitable KOLs and pet influencers for campaigns, events and long-term partnerships.
- Develop and execute KOL strategies tailored to the pet industry, aligning with overall brand goals and seasonal marketing initiatives.
- Negotiate contracts, deliverables and compensation terms with KOLs to maximize ROI.
- Collaborate with cross-functional teams (Social Media, Creative, Digital Marketing) to ensure campaign consistency and alignment.
- Maintain and nurture strong relationships with existing KOLs, while continuously sourcing new talent relevant to pet owners and pet-related communities.
- Track, analyze and report on influencer performance metrics (reach, engagement, conversions) and provide insights to optimize future strategies.
- Stay up to date with emerging influencer trends, platform algorithm changes and industry best practices, especially within the pet and lifestyle niche.
- Provide KOLs with creative direction, messaging guidelines and brand materials to ensure effective content delivery and brand alignment.
Requirements:
- Proven experience (2 years) as a KOL Specialist or similar role within the digital marketing space, preferably in lifestyle, FMCG or pet-related industries.
- Strong understanding of key social media platforms (Instagram, TikTok, YouTube) and influencer marketing tools.
- Deep passion and understanding of the pet community, trends and consumer behaviors.
- Excellent negotiation and relationship management skills, with a network of established influencer contacts as a plus.
- Data-driven mindset with the ability to analyze campaign performance and translate insights into actionable strategies.
- Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.