Responsibilities
- Identify and map potential new outlet locations (shopping malls, lifestyle hubs, high-traffic and trendy areas).
- Conduct market area analysis including demographics, foot traffic, consumer spending power, and competitor landscape.
- Prepare feasibility studies and provide data-driven recommendations for outlet expansion.
- Build and maintain relationships with landlords, mall management, and property agents to secure strategic locations.
- Develop business proposals, lead negotiations, and finalize partnership agreements or leasing contracts.
- Monitor F&B industry trends, particularly kebab and fast-casual dining, to capture new market opportunities.
- Collaborate with Marketing and Operations teams to ensure outlet positioning aligns with brand strategy.
- Provide market insights and reports to support expansion strategy in Jakarta and surrounding areas.
Qualifications
- Bachelor's degree in Business, Marketing, Management, or related field.
- Minimum 3 years of experience in Business Development, Expansion, or Franchise (preferably in F&B or retail).
- Strong expertise in
market area analysis
(traffic, demographics, spending power, and competition). - Established network with mall management, landlords, and property agents in Jakarta.
- Deep understanding of urban consumer trends (Millennials & Gen Z lifestyle and food habits).
- Proven skills in feasibility studies, business case development, and data-based reporting.
- Excellent communication, negotiation, and presentation skills.
- Proactive, result-driven, and able to work independently under tight targets.
- Willing to travel frequently within Jakarta and Greater Jakarta area.