We are seeking a strategic and analytical Brand & Market Intelligence to bridge the gap between market research and brand development at Haldin. This role will be instrumental in transforming data-driven insights into actionable brand strategies and innovation opportunities. The ideal candidate will possess a unique blend of research expertise and brand marketing acumen to guide our product development and market positioning decisions.
Key Responsibilities:
Market Intelligence
- Conduct comprehensive market research on F&B, cosmetic, and nutraceutical trends across global markets
- Design and conduct surveys, focus groups, interviews, and analyze existing research reports and statistical data
- Market Trend Analysis: Monitor market conditions, identify new opportunities, and assess the potential sales of new products or services
- Competitor Analysis: Research and evaluate the activities of competitors to understand the market landscape
- Reporting: Summarize findings and present clear, actionable recommendations to management to influence marketing strategies and product development. Monitor regulatory changes and industry developments affecting natural building block
Brand Strategy & Development
- Translate research findings into actionable brand positioning and innovation strategies
- Collaborate with R&D team to develop new product concepts based on market opportunities
- Manage the brand innovation pipeline from insight to commercialization
- Track and analyze brand performance metrics across all target markets
- Ensure brand consistency and message alignment across all customer touchpoints
Qualifications
- Bachelor's degree in Marketing, Business Administration, Market Research, or related field
- 4-5 years of experience in market research, brand strategy, or business intelligence roles
- Proven track record in FMCG, ingredients, or related B2B industries