Trade Marketing Manager (Channel Activation Manager) - Commercial Department
Key Role Overview:
As a
Trade Marketing Manager
, you will be at the forefront of bringing our brand strategy to life across both
all
channels. Your mission is to drive
channel-specific execution excellence
, translate insights into impactful programs, and maximize our
commercial visibility and growth
at the point of sale.
This is a strategic, cross-functional role that requires both
analytical sharpness
and
on-ground agility
—you'll work closely with Sales, Brand, and Distributor teams to build and execute trade strategies that win in a competitive FMCG environment. If you're a
results-driven trade expert
who thrives in high-growth settings, this is your chance to lead from the front.
Key Responsibilities:
Trade Marketing Strategy & Planning
Develop and execute integrated trade marketing strategies aligned with commercial objectives, brand positioning, and customer/channel dynamics.
Channel Activation & Execution Excellence
Drive and oversee end-to-end execution of trade initiatives, promotions, and in-store visibility programs across GT and/or MT channels, ensuring timely and consistent rollout.
Performance Tracking & Optimization
Evaluate effectiveness of trade programs through data and field feedback. Collaborate closely with Sales to continuously improve ROI and effectiveness of trade plans.
Stakeholder Collaboration
Partner with Brand, Sales, and Distributor teams to align on trade priorities, support product launches, and activate key commercial moments throughout the year.
A&P Management & Budget Control
Ensure efficient management and utilization of A&P (Advertising & Promotion) budgets, maximizing value and minimizing leakage.
Forecasting & Demand Alignment
Support trade promotion and new product forecasting to ensure alignment with inventory planning and sales targets.
POSM & Visibility Development
Lead development and deployment of POSM (Point of Sale Materials), ensuring brand consistency and commercial relevance at outlet level.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Fluent in English, both spoken and written.
- Minimum 3 years of experience in
Trade Marketing / Channel Development / Customer Marketing
, preferably in
FMCG or Beauty
sector. - Solid commercial mindset with strong analytical skills.
- Excellent cross-functional collaboration and project management abilities.
- Comfortable working in
fast-paced, high-growth
environments. - Willing to Work From Office (WFO) in
Mega Kuningan
.
Why Join Us?
In this role, you won't just execute — you'll
own the narrative of how our brand comes to life in-store and on-shelf.
As part of a dynamic and rapidly scaling company, your ideas and leadership will directly shape brand presence and business growth across Indonesia and beyond.
Join us and become the
strategic driver of trade excellence
in one of the region's most exciting beauty-tech companies.