𝗥𝗢𝗟𝗘: 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗦𝗧
As a Content Strategist at JadiJago, you will be both a strategic partner and executor. This role requires not only creative skills but also business and market analysis capabilities.
You are expected to:
- Design data-driven content direction,
- Analyze competitors' go-to-market strategies,
- Execute copywriting with AI tools (ChatGPT, etc.),
- And turn insights into content strategies that generate measurable growth.
𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:
- Develop content strategies aligned with business goals & growth objectives.
- Conduct deep-dive business and competitor analysis to identify market gaps & opportunities.
- Define buyer personas and map out their pain points, objections, and aspirations.
- Craft copywriting (captions, scripts, etc.) using AI tools like ChatGPT.
- Translate competitor insights into positioning & messaging angles.
- Collaborate with design and ads teams to ensure content supports the overall funnel.
- Track and evaluate content performance, then provide actionable optimization plans.
𝗥𝗘𝗤𝗨𝗜𝗥𝗘𝗠𝗘𝗡𝗧𝗦:
- Strong understanding of marketing fundamentals and content funnels (awareness–conversion).
- Analytical mindset with proven ability to research markets and evaluate competitor strategies.
- Ability to translate insights into relevant content that drives sales.
- Skilled in copywriting & storytelling (with AI support).
- Comfortable brainstorming and handling campaigns end-to-end.
- Disciplined, collaborative, and deadline-oriented.
𝗡𝗜𝗖𝗘 𝗧𝗢 𝗛𝗔𝗩𝗘:
- Experience handling SME brands (F&B, fashion, skincare).
- Knowledge of brand positioning and go-to-market strategy.
- Exposure to multi-platform content (Instagram, Threads, TikTok, LinkedIn).
- Familiar with AI tools for content ideation, research, and competitor benchmarking.
𝗪𝗛𝗔𝗧 𝗪𝗘 𝗢𝗙𝗙𝗘𝗥 (𝗢𝗡-𝗦𝗜𝗧𝗘 – 𝗗𝗘𝗣𝗢𝗞, 𝗜𝗡𝗗𝗢𝗡𝗘𝗦𝗜𝗔):
- Full-time, on-site role at our office in Depok, West Java.
- A collaborative and dynamic work environment with strategists, designers, and ad specialists.
- Direct mentorship from JadiJago leadership (real-case strategies).
- Hands-on experience with diverse brands (F&B, fashion, skincare, and more).
- Comfortable office space: high-speed internet, meeting rooms, pantry.
- Growth opportunities within a scaling agency.
- Exposure and networking with brand owners across industries.
- Supportive, open culture with no micromanaging.
- Competitive salary & benefits based on your value and impact.