YuyuAddict is looking for a visionary Head of Brand & Creative to lead the brand's design, content, affiliate, and campaign direction. This role is perfect for someone with a sharp eye for aesthetics, strong leadership, and a love for empowering female through shapewear.
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What You'll Do
• Own and direct Yuyu's creative vision, content strategy, and brand identity
• Lead cross-functional teams across design, content, and affiliate marketing
• Build and guide the KOL/affiliate ecosystem with strong storytelling and brand alignment
• Translate shapewear innovation into strong brand campaigns and cohesive messaging
• Ensure brand consistency while exploring fresh, trend-driven concepts
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Requirements
• Minimum 5 years experience in creative leadership, branding, or marketing
• Proven ability to lead teams
• Excellent aesthetic sense, trend awareness, and understanding of digital storytelling
• Strong grasp of fashion branding (especially Gen-Z and mom-targeted content)
• Based in Jakarta or willing to work onsite (WFO)
What You'll Get
• Competitive salary
• Commission & performance bonus
• A chance to shape the future of Indonesia's top shapewear brand