Position Summary
The Marketing Officer is responsible for planning and executing marketing activities to promote Kawasan Ekowisata Gunung Pancar as a leading destination for nature‑based tourism and recreation. The role focuses on increasing visitor engagement, brand visibility, and partnership opportunities through creative campaigns, digital marketing, and community collaboration.
Key Responsibilities- 1. Marketing Strategy & Campaigns
- Develop and implement marketing plans to attract visitors, tour operators, and corporate clients.
- Create promotional campaigns aligned with the brand identity of Gunung Pancar as an eco‑friendly and sustainable tourism destination.
- Coordinate seasonal or thematic events to increase visitor engagement.
- Evaluate campaign performance and prepare reports for management.
- 2. Digital Marketing & Communication
- Manage digital channels (social media, website, online travel platforms) to maintain consistent branding and visibility.
- Produce creative content — articles, posts, videos, and photography — that highlight the uniqueness of the eco‑tourism area.
- Collaborate with influencers, media, and travel communities to expand digital reach.
- Monitor online analytics and engagement metrics to optimize marketing strategies.
- 3. Branding & Public Relations
- Strengthen the image of Gunung Pancar as a sustainable and family‑friendly tourism destination.
- Build and maintain relationships with local communities, media partners, and tourism agencies.
- Represent the company in exhibitions, fairs, or tourism networking events.
- 4. Business Development & Partnerships
- Identify and approach potential partners (travel agents, event organizers, schools, corporations) for collaboration or package development.
- Prepare proposals, pricing, and promotional materials for partners and clients.
- Support revenue growth by developing attractive tourism packages and corporate programs.
- 5. Coordination & Reporting
- Work closely with the operational team to align marketing activities with site operations and visitor experience.
- Prepare monthly marketing activity reports and performance updates for management.
- Bachelor’s Degree in Marketing, Communication, Tourism, or related field.
- Minimum 3 years of experience in marketing, preferably in the tourism, hospitality, or event management industry.
- Strong understanding of digital marketing tools and social media management.
- Excellent communication, presentation, and interpersonal skills.
- Creative, proactive, and passionate about eco‑tourism and sustainability.
- Willing to work in Gunung Pancar, Bogor, and adapt to outdoor/nature‑based environments.
- Strategic & creative thinking
- Digital marketing proficiency
- Networking & relationship management
- Brand communication & storytelling
- Teamwork and adaptability