Key Responsibilities:
- Develop and lead high-performing creative strategies specifically tailored for TikTok .
- Supervise and mentor the Content Creator, Social Media Specialist, and Videographer teams.
- Translate viral trends into valuable brand content that aligns with marketing goals.
- Oversee content planning, concept development, and storytelling to ensure brand consistency and creative excellence.
- Work closely with marketing, product, and e-commerce teams to align content strategy with commercial targets.
- Analyze campaign performance, audience engagement, and TikTok algorithm changes to optimize content direction.
- Lead brainstorming sessions and maintain a creative, collaborative team culture.
- Stay up-to-date on beauty and cosmetics trends, competitor activities, and consumer insights.
- Ensure all content meets platform-specific requirements and brand guidelines.
Job Requirements:
- Minimum 5 years of experience in a creative leadership role, with a strong portfolio in TikTok content creation.
- Proven background in the FMCG, body care, beauty and cosmetics industry is a plus.
- Deep understanding of TikTok culture, algorithms, audio trends, and visual styles.
- Excellent leadership and team management skills, with experience supervising content creators and production teams.
- Strong creative vision, with the ability to balance aesthetics and performance-driven content.
- Ability to spot viral trends early and repurpose them into strategic content ideas.
- Proficient in content planning tools, TikTok analytics, and basic video editing is a plus.
- Highly adaptable, innovative, and passionate about digital culture and storytelling.