About the role
We are seeking an experienced Brand Manager to join our dynamic team at BIENSI FESYENINDO (3SECOND GROUP)' in Bandung Barat, West Java. As a full-time Brand Manager, you will be responsible for leading the strategy and execution of our brand initiatives, ensuring the consistent and impactful representation of our brand across all touchpoints.
What you'll be doing
- Develop and execute comprehensive brand strategies to strengthen brand positioning and market share across multiple fashion categories.
- Plan and oversee annual brand calendar, campaign concepts, and product communication strategies aligned with business objectives.
- Manage and analyze brand performance metrics (awareness, engagement, conversion, and sales contribution).
- Collaborate with cross-functional teams (Creative, Digital, E-Commerce, Merchandising, and Retail) to ensure brand consistency across all touchpoints.
- Supervise campaign execution (ATL, BTL, Digital, and PR activities) and ensure alignment with brand identity and tone.
- Lead market and competitor analysis to identify opportunities and emerging trends in the fashion industry.
- Manage KOL, influencer, and brand collaboration projects to enhance visibility and credibility.
- Monitor and control brand marketing budgets and ensure optimal ROI for all activities.
- Guide and develop team members to build a high-performing, creative, and data-driven brand team.
What we're looking for
- Bachelor's degree in Marketing, Business, Communication, or related field.
- Minimum 5 years of experience in brand management, preferably in fashion, retail, or lifestyle industry.
- Strong understanding of brand positioning, consumer insight, and marketing strategy.
- Familiar with digital marketing tools, brand analytics, and trend forecasting.
- Experienced in leading campaigns with proven impact on sales or brand awareness.
- Proficient in Microsoft Office, Google Workspace, and basic design/briefing tools (Canva, Adobe Creative Suite is a plus).
- Leadership mindset, collaborative spirit, and passion for fashion trends.
- Able to work in a fast-paced environment and join immediately.
What we offer
At BIENSI FESYENINDO (3SECOND GROUP)', we are committed to providing our employees with a rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits, including comprehensive health insurance, generous annual leave, and opportunities for professional development and career advancement. Our vibrant company culture encourages collaboration, innovation, and a healthy work-life balance.
If you are passionate about brand management and eager to contribute to the growth and success of BIENSI FESYENINDO (3SECOND GROUP)', we encourage you to apply now.