Requirement :

Candidate must possess at least a Bachelor's Degree in any major
At least 5 years of experience handling marketing in Food & Beverages Industry or Frozen Food Industry
Strong analytical and planning skills
Good communication and presentation skills
Excellent problem-solving skills
Placement Head office, Pulo Gadung - Jakarta Timur

Job Desc :

Analyze market competitiveness and propose new product concepts (according to segmentation, targeting, and positioning) that are competitive and acceptable to the market
Create a launch plan for new products (according to 6P: product, price, place, promotion, proposition, packaging)
Collaborate with internal parties (research & development, business strategy, sales planning, procurement, creative design) to ensure the development process is by the timeline and launch target
Collaborate with external parties (creative/digital agency, EO) to ensure ATL and BTL promotional activities run smoothly
Conduct post-launch analysis after product launch
Monitor & evaluate the performance of existing products, in terms of quality, packaging, sales development, and distribution
Create reports, presentations, and recommendations for management based on business performance data finding