Key Responsibilities:
- Oversee and guide the implementation of brand strategies across multiple brands to ensure the achievement of sales targets and profitability
- Plan, budget, and manage division resources, including the implementation of programs and policies, to optimize productivity and engagement of the team.
- Develop and execute strategies to enhance brand positioning, market presence, and customer experience.
- Collaborate with cross-functional teams, such as marketing, sales, operations, and finance, to align business objectives and drive cohesive brand strategies.
- Monitor market trends, consumer insights, and competitive landscape to identify areas for improvement and capitalize on emerging opportunities.
- Identify and evaluate potential new store locations that align with brand standards and contribute to business growth and market penetration.
Requirements:
- Bachelors degree holder
- More than 10 years of working experience of which the last 7-8 years should be Merchandising/Product Management experience activating both the offline and online spaces.
- Team management experience is a must.
- Familiar with principles of P&L's and ability to understand and shape the impact of marcom initiatives on the P&L
- Familiar with Fashion and Luxury Industry
- Should have worked with global principals before. Alternatively local brand experience is fine as long as the candidate has worked in a an organization where the local brand was owned rather than franchised.
- Must have familiarity with the principals of media planning & execution, especially as it relates to digital marketing including KOL planning and execution.
- Must have familiarity with basic market research tools and techniques and should have evidenced usage of the same at different points within the career.
- Must have experience of content creation either individually or by directing other departments/ 3rd parties in the context of social media (non ads), events, design & multimedia.
- Fluent in English and Bahasa with good public speaking/presentation skills