[FRESH GRADS ARE WELCOME]
What you will do:
1. Design Research & Insight Gathering
- Conduct research on consumer cooking behaviors (interviews, observations, surveys).
- Benchmark international cookware & lifestyle trends (materials, ergonomics, aesthetics).
- Analyze competitor products (local & imported) to identify gaps and opportunities.
- Synthesize findings into actionable design briefs.
2. Concept Development
- Translate insights into product concepts, mood boards, and simple mockups.
- Generate multiple design directions with clear rationale (the "why").
- Collaborate with graphic & marketing team to visualize product storylines.
3. User Testing & Validation
- Prepare prototypes/mockups (can be low-fidelity models).
- Organize user testing sessions and collect feedback.
- Document usability issues and propose improvements.
4. Brand & Product Identity
- Help define SKITCHEN's design language (signature handle, lid knob, surface finish, color palette).
- Ensure consistency across product families (cast iron, enamel, stainless steel, accessories).
5. Cross-functional Collaboration
- Work within R&D team, closely with the operations team, suppliers, and QC to align product feasibility with research.
- Support Marketing with design insights for storytelling, packaging, and positioning.
Deliverables:
- Quarterly Research Report (consumer insight, trend deck, competitor study).
- Product Concept Decks (sketches, mood boards, rationale).
- User Testing Summaries (feedback & recommendations).
- Contribution to SKITCHEN's annual product roadmap.
Qualifications:
- Background in Industrial Design, Product Design, or related field.
- Strong ability in design research, user studies, and trend analysis.
- Skilled in concept sketching, ideation, and visualization (doesn't need advanced CAD).
- Strong communication & presentation skills (can translate research into clear direction).
- Curiosity, empathy, and awareness of cooking culture (local + global).
- Bonus: Experience in lifestyle/kitchenware/furniture industries.