E-commerce Operations Specialist (TikTok & Shopee)
Department: Cross-border E-commerce
Location: Jakarta, PIK.
Type: Full-Time
Job Responsibilities
Dual-Platform Strategy & Execution
Lead TikTok and Shopee store operations, including livestream sales planning, KOL campaigns, Shopee SEO optimization, and mega-sales events (e.g., TikTok Shop 11.11, Shopee 9.9 Sale).
Create localized content strategies for TikTok (short videos, hashtag challenges) and Shopee (product descriptions, storefront banners).
Performance-Driven Optimization
Monitor core metrics (TikTok: GMV, CTR, follower growth; Shopee: BSR ranking, conversion rate, logistics KPIs) and adjust tactics to maximize ROI.
Manage ad budgets across TikTok Ads and Shopee Ads, ensuring cost-effective traffic acquisition.
Supply Chain & Logistics Coordination
Collaborate with cross-border teams to optimize inventory planning, delivery timelines (TikTok Shop local warehouses, Shopee SLS), and return rate control.
Market Intelligence & Innovation
Analyze Southeast Asia consumer trends on Shopee and global viral content patterns on TikTok to drive data-backed decisions.
Rapidly test new features (e.g., TikTok Shop Affiliate, Shopee Live) to capture emerging opportunities.
Key Qualifications
Proven Multi-Platform Expertise:
3+ years managing TikTok Shop AND Shopee stores, with at least 1 successful case per platform (e.g., TikTok livestream GMV >$30K/session; Shopee store Top 50 BSR in category).
Technical Proficiency:
Mastery of TikTok Creator Center, Shopee Seller Center, Google Analytics, and ERP systems.
Ability to decode platform algorithms (TikTok FYP logic, Shopee search ranking factors).
Operational Agility:
Experience coordinating with MCNs for TikTok content production and negotiating with Shopee account managers for resource support.
Language & Cultural Fit:
Fluent English (working language). Bahasa or Chinese.