ABOUT THE JOB
Responsible for planning and driving store's retail operations so as to ensure maximum sales, maximum profitability, optimum stocking, increase in customer satisfaction and continued business growth, for maintaining the desired visual merchandising, retail operations, customer service, replenishment, recovery standards in his/her area in the store in all aspects and for sponsoring and coaching the team and driving continuous improvements
Sales and Commercial Performance
- Communicate the sales targets to the staff and help in maximizing the sales and profitability of the store
- Maximize productivity targets ( sales per sqft, ATV, Conversion etc)
- Implement retail strategies and procedures in discussion with the Territory Head and Concept Head
- Control costs within budgetary guidelines
- Identify internal and external commercial opportunities
- Ensure effective Stock and Space Management
- Conduct SWOT review to analyze the customer profile Visual Merchandiser
- Provide monthly feedback on competitor and event activities
- Suggest improvements based on benchmark practices
Inventory Management & Stock Distribution
- Ensure effective Inventory and Warehouse management for the concept in the territory ( order management, stock consolidation, movement and transfer, optimum stock utilization, stock return and shrinkage).
- Review and analyze stock and sales reports monitoring over and under stocks , implementing corrective action to be taken.
- Review and effectively deal with fast / slow lines, new ranges and end of ranges and implement necessary action.
- Ensure pricing of merchandise as per norms and matrix format.
- Provision of monthly feedback to Concept on sales, stock positions and product feedback.
Operational Standards and Management
- Ensure the store is in compliance with the store operating and customer service standards.
- Ensure the store is in compliance with the company policy on employment and state laws, health and safety standards.
- Ensure the store portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the company.
- Ensure store sales, promotions are effectively executed and professionally.
- Be accountable for store sales/assets as per the operating standards and SOP.
People Management
- Ensure that all new recruits understand their job and inducted well within the company.
- Assist Area retail manager in grievance handling and disciplinary actions.
- Ensure skill development and performance management of store staffs through Learning & Development.
- Monitor and appraise the performance of retail staffs in coordination with area retail managers and developing individual career plans.
- Provide support in staff welfare activities (transport/ accomodation).
- Set KRA's for direct reports and conduct performance appraisal.
- Oversee staff deployment and drive motivation levels of the store staff.
- Build/Maintain relationships with internal/external stakeholders.
Requirements
- Advanced Knowledge of retail processes and retail industry
- Advanced Knowledge of Merchandising, Stock Management and Inventory processes
- Leadership skills
- Result orientation
- Teamwork & collaboration
- Communication skills
- Analytical skills
- Planning and organizing skills
- Customer service orientation
- Coaching and mentoring skills