What you'll be doing :
- Developing and implementing below-the-line marketing campaigns, including activations, events, and promotions
- Collaborating with cross-functional teams to create engaging content and collateral for below-the-line initiatives
- Managing the execution of events, trade shows, and other promotional activities to drive brand awareness and customer acquisition
- Analyzing campaign performance and providing recommendations for continuous improvement
- Ensuring compliance with brand guidelines and regulatory requirements
- Monitoring and reporting on the effectiveness of below-the-line initiatives
What we're looking for :
- Minimum 2 years of experience in a marketing communications or below-the-line marketing role
- Strong understanding of the local marketing landscape and customer preferences
- Excellent project management and event planning skills
- Creative problem-solving abilities and a flair for developing innovative marketing solutions
- Proficiency in content creation, including copywriting and visual design
- Ability to work collaboratively with cross-functional teams and stakeholders
- A keen eye for detail and a commitment to delivering high-quality work