Guided new staff training and collaborated with the China team in developing and drafting SOPs for KOL specialists
Planned and executed collaboration strategies with beauty influencers on TikTok, such as makeup reviews and skincare transformation content
Targeted the acquisition of over 100 KOLs per month, from initial outreach to deal closing, while monitoring GMV contribution, especially from high-performing KOLs (>IDR 100 million)
Identified, recruited, and managed local Indonesian KOLs (e.g. makeup reviews, skincare transformations), and maintained an up-to-date influencer database
Supervised sample deliveries, content review processes, and campaign performance tracking
Optimized influencer mix strategies to improve content performance and overall ROI
Provided insights on Indonesian user preferences and supported market localization strategies
Job Qualification- 2+ years of experience in influencer marketing, preferably in the beauty/skincare brands
- Bachelor's degree or above in Marketing, Media, Beauty, or related fields
- Familiar with TikTok beauty content styles and makeup trends, able to identify promising influencers
- Passionate about cosmetics and skincare, with active TikTok beauty content consumption habits
- Previous experience working with Indonesian beauty influencers
- Proficient in Google Sheets, Excel, and third-party influencer tools such as TikTok Creator Marketplace
- Heavy user of social media platforms (TikTok, Instagram, YouTube) or experience operating a personal content account independently
- Familiarity with local e-commerce platforms (TikTok Shop, Shopee, Tokopedia)
- Fluent in English required as a working language or Chinese proficiency is a plus
Central Jakarta, Jakarta, ID
PT FCL INTERNASIONAL INDONESIA
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