Responsibilities

Set clear targets, monitor progress, and motivate the team.
Track and analyze sales performance across all channels: offline retail, online delivery platforms, and B2B/wholesale.
Provide weekly and monthly sales reports with insights and recommendations.
Ensure achievement of sales targets per channel and overall company target.
Design and execute sales strategies tailored to each channel.
Collaborate with Marketing to align sales programs with brand campaigns.
Develop promotion strategies and upselling/cross-selling tactics.
Strengthen existing sales channels and explore new ones (corporate clients, resellers, partnerships).
Build and maintain strong relationships with B2B clients and key accounts.
Coordinate with Operations to ensure smooth implementation of sales programs in stores.
Coordinate with Business Intelligence & RnD to analyze customer behavior (B2C and B2B) to adjust strategies.
Monitor competitor activities and market trends, providing recommendations to management.
Translate insights into actionable sales initiatives.

Qualifications

Bachelor's degree in Business, Marketing, or related field.
5–7 years of proven experience in Sales, with at least 3 years in a managerial role.
Strong track record in both B2C retail sales and B2B sales.
Experience in F&B, FMCG, or retail industry is highly preferred.
Excellent analytical, negotiation, and presentation skills.
Strategic thinker with hands-on execution capability.
Strong leadership and ability to manage and motivate the team.
Familiar with CRM tools, sales dashboards, and digital sales channels (e-commerce, delivery apps).