Responsibilites:
- Content Strategy & Planning
• Assist in developing platform-specific strategies for TikTok, YouTube, and Meta.
• Manage editorial calendars and ensure timely execution of content.
• Monitor trends and adapt strategies to maximize reach and engagement.
- Content Production & Publishing
• Coordinate with teams (design, video, copy) to produce high-quality, engaging content.
• Optimize posts (captions, hashtags, thumbnails, titles, descriptions) for each platform.
• Schedule and publish content across TikTok, YouTube, and Meta Business Suite.
- Community Management
• Monitor comments, messages, and interactions to maintain healthy community engagement.
• Respond to followers in a timely, professional, and brand-consistent manner.
• Escalate sensitive issues to the Social Media Manager/brand team.
- Performance Monitoring & Reporting
• Track KPIs (engagement rate, reach, watch time, followers growth, CTR, etc.).
• Prepare weekly/monthly performance reports with actionable insights.
• Support in A/B testing content types and posting schedules.
- Campaign Execution
• Support influencer/creator collaborations on TikTok, YouTube, and Instagram/Facebook.
• Assist in paid ads execution (boosted post) in coordination with the performance marketing team.
• Help ensure campaign deliverables meet deadlines and brand standards.
- Innovation & Growth
• Stay updated with new platform features, algorithm changes, and content trends.
• Suggest creative campaign ideas to strengthen brand presence and community growth.
Able to lead and develop team and making sure the job delegation is efficient and effective
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Requirements
• Education: Bachelor's degree in Marketing, Communications, Media, or related fields.
• Experience: 3–4 years of proven experience managing social media platforms (preferably TikTok, YouTube, Meta).
• Strong understanding of platform algorithms, content formats, and audience behavior.
• Hands-on experience with social media tools (e.g., Meta Business Suite, TikTok Analytics, YouTube Studio, Hootsuite, Sprout Social, or similar).
• Skilled in analyzing data and turning insights into strategy.
• Strong communication skills (written and verbal) in English
• Creative mindset with an eye for trending content and storytelling.
• Ability to multitask, work under pressure, and meet deadlines.
• Familiar with influencer marketing, paid social campaigns, and basic SEO/SEM for social media optimization.