Company Description
Zhejiang Geely Holding Group (ZGH) is a global automotive group with well-known international brands like Geely Auto, Volvo Car, and PROTON. With a focus on cutting-edge technologies and sustainable development, Geely operates manufacturing plants and R&D centres across North America, Europe, China, and South East Asia. The company aims to lead the future of mobility through innovation and strategic synergies. For more information, visit
Core Responsibilities
- Market Research and Analysis
Competitive Benchmarking: Continuously monitor and analyze the marketing activities of key competitors, and develop marketing strategies for own products.
Consumer Insights: Through surveys, interviews, and data analysis, gain in-depth understanding of the needs, purchasing behavior, and preferences of target customers.
Competitive Analysis: Evaluate competitors' products, pricing, marketing strategies, and market share, and identify own strengths and weaknesses.
- Develop Product Marketing Strategies
Product Positioning: Determine the target positioning of the product in the market, clarify the target customers and core selling points.
Highlight Mining: Develop USP, uncover the core demands of customers in the local market, and develop marketing strategy plans for own products.
- Support Marketing Promotion
Marketing Plan: Support the marketing department in developing a comprehensive annual marketing plan, including online and offline activities, advertising, promotions, public relations, etc.
Advertising: Support advertising creative and placement, select appropriate media channels, and ensure advertising information effectively reaches target customers.
Digital Marketing: Participate in activities using digital channels such as social media, search engine optimization (SEO), content marketing, and email marketing to increase brand awareness and user engagement.
Event Planning: Participate in organizing various auto shows, press conferences, test drive events, etc., to enhance brand image and product experience.
Sales Support: Work closely with the sales team to provide sales tools, training, and market information to support the achievement of sales goals.
- Other Aspects:
Report Writing: Regularly write marketing reports, report marketing progress and results to superiors, and propose improvement suggestions.
Innovation Ability: Possess innovative thinking and be able to propose unique marketing ideas.
Communication and Coordination Skills: Good communication and coordination skills, able to effectively cooperate with internal teams and external partners.
Requirements:
- Possess at least 3 years of marketing experience in the automotive industry;
- English proficiency sufficient for work communication;
- Bachelor's degree or above in Marketing, Business Administration, or related field.