The
Assistant Store Manager
plays a key role in supporting the Store Manager to ensure the seamless daily operations of Bacha Coffee outlets. This position focuses on delivering
exceptional guest experiences
, maintaining
luxury service standards
, and driving
operational excellence
in alignment with Bacha Coffee's brand philosophy. The role requires a balance of strategic oversight, team leadership, and hands-on management to uphold the brand's world-class service and retail environment.
Key Responsibilities
Operational Excellence & Brand Standards
- Support the Store Manager in overseeing daily operations to ensure compliance with Bacha Coffee's service, quality, and presentation standards.
- Conduct regular floor checks to maintain the boutique's ambiance, cleanliness, and brand presentation at the highest level.
- Ensure adherence to operational procedures, including safety, hygiene, and grooming standards.
- Implement and maintain operational best practices to achieve consistency and efficiency across shifts.
People Leadership & Development
- Lead, motivate, and inspire store teams to deliver the finest guest experience in line with Bacha Coffee's hospitality philosophy.
- Support recruitment, onboarding, and continuous training initiatives in partnership with HR and Training teams.
- Provide coaching and constructive feedback to enhance performance and maintain a culture of excellence and teamwork.
- Foster a positive and professional work environment aligned with Bacha Coffee's core values.
Sales & Business Performance
- Support daily sales operations, monitor key performance indicators, and ensure sales targets are achieved.
- Collaborate with the Store Manager and Marketing team to execute in-store promotions and seasonal campaigns.
- Assist in analyzing P&L reports, controlling costs, and identifying opportunities to maximize store profitability.
- Promote upselling and cross-selling techniques to enhance guest satisfaction and sales results.
Inventory & Cost Management
- Supervise inventory control and stock management processes to ensure optimal levels and minimize waste.
- Support accurate inventory reporting, ordering, and stock rotation in coordination with the central operations team.
- Maintain accountability for product quality, shelf life, and compliance with company standards.
Guest Experience & Issue Resolution
- Ensure every guest receives an exceptional and personalized service experience.
- Address guest feedback and resolve concerns promptly and gracefully.
- Monitor guest satisfaction and continuously implement initiatives to elevate the overall boutique experience.
Strategic & Operational Support
- Assist in planning and executing special events, new product launches, and seasonal campaigns.
- Prepare operational reports on sales performance, staffing, and store improvements.
- Collaborate with the Store Manager and Operations team to align daily operations with broader business objectives.
Requirements
- Bachelor's degree in Hospitality, Business Administration, or a related field (preferred).
- Minimum
5 years of experience in F&B or luxury retail management
, with at least
2 years in a supervisory or assistant manager role
. - Proven leadership skills with the ability to manage and motivate diverse teams.
- Excellent communication skills in English (Bahasa Indonesia proficiency is a plus).
- Strong customer service orientation with a refined sense of hospitality and attention to detail.
- Proficiency in POS systems and basic financial analysis.
- Highly organized, results-driven, and adaptable in a fast-paced environment.
- Impeccable grooming, presentation, and professional demeanor consistent with a luxury brand.
- Willingness to work flexible hours, including weekends and public holidays.