INTRODUCTION
At Garmin, we strive to develop innovative high-quality, state-of-the-art products that inspire our customers with a more active lifestyle. Our vision is to become the global leader in every market we serve- Aviation, Outdoor, Marine, Fitness, Automotive and Sports.
The foundation of Garmin culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do.
Benefits:
- Group Insurance
- Flexible Working Hour
- Paid Vacation
JOB MISSION
The Marketing Communications Manager will develop multi-channel marketing campaigns/ initiatives to increase brand love of Garmin. The ideal candidate should have extensive knowledge and practical experience on the marketing tactics in consumer electronic industry.
JOB DESCRIPTION
Responsibility
- Develop 360° Go-To-Market strategy for new products and craft local marketing communication plan in line with global team to support the local business objectives.
- Own end-to-end campaign execution, including the development of marketing briefs that define objective, success metrics, target audience, communication strategy and amplification tactics.
- Collaborate with internal stakeholders across Social, PR, channel marketing, sales teams and external stakeholders to ensure alignment and campaign execution.
- Manage marketing budget for a good mixed for campaigns across multiple channels.
QUALIFICATION
Required Qualifications
- Fluent in English (Chinese is a plus)
- Minimum 4 years of hands-on experience in marketing (minimum 1 year experience in marketing agency)
- Strong communication and presentation skills.
- Has good network with other brands in similar industry
Preferred Qualifications
- Experience in 4A's agency
- Good knowledge on smart wearables.
- Loves outdoor activity or has exercise habit (Frequently doing any exercise per week)
Note: only CV in English will be proceeded.