Job Description:
- Manage market research, consumer studies, and competitive intelligence using both quantitative and qualitative approaches, turning them into business insights.
- Provide input for brand strategy, trade marketing programs, and go-to-market strategy based on consumer and shopper insights.
- Deliver data-driven guidance for optimizing promotions, budget allocation, and channel expansion.
- Monitor OTC market trends, consumer preferences, pricing, and channel dynamics (modern trade, pharmacies, marketplaces, digital B2B).
- Develop medium- and long-term strategic recommendations for OTC product growth and distribution channels.
Requirements:
- Bachelor's/Master's degree in Marketing, Business, Statistics, Data Science, or related fields.
- 5–10 years of experience in consumer insight, market research, or strategy, preferably from global research firms (Nielsen, IQVIA, Kantar, Ipsos) or FMCG/Pharmaceutical companies.
- Experienced in market sizing, brand tracking, shopper insight, and campaign evaluation.
- Skilled in processing and interpreting data from Nielsen Retail Audit, IQVIA sales & prescription data, and household panels.
- Strong ability in data visualization & analytics (Advanced Excel, Power BI/Tableau, SPSS, SQL).