Proven working experience in digital marketing.
ROLE & RESPONSIBILITIES
1. Plan and execute all digital acquisition activities (for mobile app and website) using ads platform including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Plan and create A-B test campaign to optimize campaign and creative performance better.
Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
REQUIREMENTS
Highly proficient in using digital ads platform such as Meta Ads, Google Ads, Tiktok Ads, Etc.
Have experience in managing Ad Networks for acquisition campaigns.
Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
Have a good understanding of mobile attribution tools
Have basic understanding of analytics tools
Strong analytical skills and data-driven thinking.
Job Type: Full-time
Experience:
- Managing Digital Paid Ads: 2 years (Required)