Job location : Kelapa Gading, Jakarta
We're hiring a
Public Relations & Partnership Specialist
to grow Planet Surf's presence, build our reputation, and create partnerships that matter.
You'll manage KOLs, drive social buzz, and secure collaborations that bring real value to both Planet Surf and our partners. This role is about making sure more people hear about Planet Surf and actually show up in our stores and events.
What You'll Do
- Manage
KOLs, influencers, and brand ambassadors
to drive awareness and engagement. - Protect and enhance
Planet Surf's brand reputation
through strategic storytelling and social buzz management. - Initiate and execute
corporate sponsorships, brand partnerships, and community collaborations
. - Build and maintain strong
media & community relations
that position Planet Surf as a leading retail & lifestyle brand. - Plan and execute PR campaigns for new store openings, events, and brand activations.
- Negotiate and manage partnership deals, ensuring ROI and long-term value.
- Track and report on KPIs such as
media value, event attendance, and brand exposure
. - Manage partnership & PR budgets responsibly (with approval from the Marketing Manager).
What We're Looking For
- 3+ years experience in PR, communications, or partnerships (retail, lifestyle, or youth culture industry preferred).
- Strong network with
media, influencers, and corporate partners
. - Proven ability to turn sponsorship opportunities into impactful activations.
- Excellent communication, negotiation, and presentation skills.
- Creative, proactive, and passionate about building community & buzz.
- Comfortable working in a fast-paced, retail-driven environment.
Apply now: Send your CV & portfolio to