Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
Responsibilities
- Execute and optimize digital campaigns (Meta, TikTok, Google, marketplace ads).
- Develop digital marketing strategies to drive brand awareness, traffic, and conversions.
- Support e-commerce activities (promotions, bundling, store campaigns, vouchers, traffic, and product page optimization).
- Collaborate with creative and content teams to ensure consistent campaign messaging.
- Manage additional channels (SEO/SEM, email, website, remarketing).
- Conduct research on trends, audiences, and competitors to generate new campaign ideas.
- Monitor campaign and e-commerce performance, and prepare regular evaluation reports.
- Stay updated on platform algorithms, features, and digital marketing & e-commerce best practices.
Qualifications
- Minimum 1 year of experience running ads on Meta Ads and TikTok Ads.
- Proficient in Shopee Ads, Tokopedia Ads, TikTok Shop Ads dashboards, and their optimization.
- Able to use analytical tools such as Google Analytics, Meta Business Manager, TikTok Ads Manager, etc.
- Analytical and data-driven: capable of interpreting data insights for decision-making.
- Proactive, fast learner, and adaptive to algorithm changes and digital trends.
- Communicative and able to collaborate across divisions (creative, e-commerce, brand, etc.).
Preferred Qualifications:
- Certification in Meta Blueprint, Google Ads, or TikTok Ads.
- Previous experience in the beauty, F&B, or fashion retail industry.