The
Branding & Marketing Manager
will drive the foundation's overall branding and communication strategy, ensuring a consistent and compelling organization visibility across all programs, schools, events, and campaigns. This role is responsible for strengthening the foundation's perception, engaging key stakeholders, and designing strategic communication initiatives. The manager will lead the planning, execution, and evaluation of marketing campaigns, content creation, and digital communications, while collaborating closely with internal teams and external partners to achieve the foundation's strategic goals.
RESPONSIBILITIES
A.
Communication Strategy Execution
- Develop and implement unified branding strategies that align with the foundation's vision and objectives.
- Implement the foundation's communication plans and brand guidelines across all media channels and campaigns.
- Collaborate with internal teams to ensure communication and marketing efforts are aligned with organizational goals.
B.
Content & Campaign Management
- Develop, manage, and execute the social media content calendar.
- Oversee content creation, including design, copywriting, and video production.
- Design communication strategies for admissions (PPDB), signature programs, and fundraising initiatives.
- Drive innovative marketing initiatives to enhance engagement, visibility, and impact.
C.
Media Relations & Publicity
- Build and maintain strong relationships with media and external partners.
- Prepare press releases, media statements, and ensure a positive organizational perception in the public domain.
- Lead coordination of high-level communication needs with stakeholders, partners, and media.
D.
Digital Channel Management
- Manage the foundation's website, social media platforms, and other digital communication channels.
- Ensure all channels are active, relevant, engaging, and aligned with the brand identity.
- Maintain brand identity consistency across all programs, schools, events, and campaigns.
E.
Monitoring & Reporting
- Track and analyze the performance of campaigns, content, and communication initiatives.
- Prepare regular reports containing insights, recommendations, and strategic guidance.
- Evaluate campaign outcomes to measure effectiveness and drive continuous improvement.
REQUIREMENTS
- Bachelor's degree in any field (Marketing, Communications, or PR background preferred). A master's degree will be a plus.
- 5–7 years of experience in Social Media, Marketing, or PR roles, preferably in a managerial capacity.
- Proven experience in leading and mentoring a marketing or communication team.
- Strong ability to develop marketing and communication strategies aligned with organizational goals.
- Hands-on experience in campaign activation, content planning, and performance reporting.
- Proficiency in digital marketing tools, social media analytics, and website/content management systems.
- Excellent collaboration and stakeholder management skills, with the ability to coordinate effectively with internal teams and external partners.
- Creative, proactive, and adaptable to evolving marketing trends, with the ability to drive innovative marketing initiatives.
- Strong problem-solving and analytical skills, with a results-oriented mindset.