- Marketing Franchise Strategy: Align with brand identity and category characteristics to refine app membership benefits and mechanisms. Develop themed marketing campaigns for members to boost new user acquisition and repeat purchases from existing customers (weekly, campaign-based, monthly, quarterly, annual).
- Node Marketing: Plan membership activities aligned with new store openings and emerging business formats, drive project implementation, and collaborate with other departments to execute marketing campaigns efficiently.
- Data Analysis: Tracking member data during regular periods and major promotions to compare against annual plans and monitor progress. Conduct detailed analysis of key metrics to identify business issues through data insights, thereby optimizing consumer engagement strategies (weekly, campaign-based, monthly, quarterly, annually).
- Customer Retention: Draft communication copy and execute customer retention initiatives via proprietary apps, WhatsApp, and other tools. Engage with members to boost engagement and repeat purchases (weekly, campaign-based, monthly, quarterly, annually).