Lead paid + organic campaigns (online + offline)
Drive performance marketing (ROAS, CAC, GMV)
Boost growth through community, UGC & guerrilla marketing
Brand Leadership & Positioning- Strengthen Antarestar’s urban outdoor identity
- Build a tone & voice that resonates with Gen Z & Millennials
- Work closely with KOL, RnD, Content, E-commerce, and Design teams
- Turn big creative ideas into impactful and profitable campaigns
- Weekly review of marketing performance & campaign results
- Experiment with new channels — TikTok, communities, PR stunts, and more
- 8 years of experience in Marketing and 3 - 5 years a strategic marketing role (Fashion / FMCG / Lifestyle)
- Proven success in running integrated marketing campaigns
- Strong understanding of end-to-end process: market research, brand strategy, media buying, and community building
- Deep knowledge of digital marketing ecosystem (Meta Ads, TikTok Ads, SEO, Marketplace, etc.)
- Data-driven mindset and growth-oriented execution
- Experienced in creative campaigns (UGC, collaborations, brand activations)
- Strong network with KOLs, media, and communities
- Fast thinker, agile, and decisive
- Able to lead and motivate Gen Z teams effectively
- Creative, energetic, and result-focused
- Great listener who can translate CEO vision into tactical execution
- Proactive, adaptive, and capable of handling multiple brands at once
Retail & Consumer Products 11-50 employees
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