Qualifications:

Bachelor's degree in Communication, Marketing, Business, or related field.
2–5 years of experience in a digital agency or brand as a strategist, planner, or digital marketer.
End-to-end understanding of the digital ecosystem: media buying, content, website, analytics.
Strong analytical and strategic thinking skills.
Deep understanding of customer journeys, funnels, and digital behavior.
Proficient with tools such as Google Analytics, Meta Ads Library, SimilarWeb, SEMrush, etc.
Experience in preparing and delivering strategic presentations to clients.
Ability to write briefs and communicate ideas clearly to internal teams.
Up to date with digital trends (AI, eCommerce, video content, SEO, etc.).
Familiarity with AI tools (ChatGPT) to improve efficiency.
Experience in creating omnichannel strategies (offline + digital).

Job Scope:

Develop integrated digital strategies (paid, owned, earned media) based on client objectives.
Create campaign frameworks, funnels, and digital customer journeys.
Translate client briefs into clear, actionable strategic directions.
Create and finalize deck presentation material and deliver to client.
Set up digital marketing campaign effective KPI & budget.
Gather and analyze data from various sources (Google Analytics, social listening, market research).
Build audience personas, identify pain points, and uncover behavioral insights.
Recommend the most effective channels (Meta, TikTok, Google, KOL, SEO, email, etc.).
Advise on content distribution plans and optimal media mix strategies.
Write strategic briefs for content or creative teams based on insights.
Ensure creative executions align with strategy and target audience.
Work cross-functionally with media, content, creative, web/dev, and data teams.
Act as a strategic partner to both internal teams and clients in decision-making.
Analyze campaign results and recommend strategic optimizations.
Contribute to report frameworks and help translate data into meaningful stories for clients.