Key Responsibilities
- Assist in the development and execution of marketing communication campaigns across digital and offline channels.
- Support digital initiatives such as social media content, KOL coordination, PR activities, and campaigns (ads, EDMs, banners).
- Coordinate offline activities including POP material requests, store branding, in-mall promotions, and SMS blasts.
- Work with internal teams and external vendors to produce marketing materials aligned with brand guidelines.
- Help ensure consistent messaging across all communication platforms.
- Track campaign deliverables, timelines, and assist in performance reporting.
- Maintain documentation, briefs, and assist in budget tracking and vendor invoicing.
- Monitor competitor activities and industry trends to support campaign planning.
Requirements
- Bachelor's degree in Marketing, Business Management, or related field.
- 1–3 years experience in marketing or a similar role (retail or tech industry preferred).
- Familiarity with digital and offline marketing channels.
- Experience coordinating with agencies, vendors, or influencers is a plus.
- Strong organizational and communication skills.
- Detail-oriented, collaborative, and eager to learn in a fast-paced environment.