Marketing Manager

We're looking for a Marketing Manager (Campaigns, Influencer & Content Activation),  a creative, strategic, and hands-on leader who can shape how Bobo Tokyo engages audiences both online and offline.

You will own campaign creation, influencer strategy, partnerships, and brand activations that strengthen Bobo Tokyo's voice as a modern fashion destination.

This role is perfect for someone who thrives at the intersection of fashion, culture, and creativity,  turning ideas into experiences that drive both buzz and sales.

Campaigns & Creative Marketing

• Lead 360° seasonal and brand campaigns from concept to execution.
• Translate collections and brand moments into compelling stories across all touchpoints.
• Manage timelines, creative production, and campaign performance.

Influencer & Creator Strategy

• Build and manage relationships with fashion influencers, creators, and stylists.
• Oversee influencer collaborations, from ideation to delivery and ROI tracking.
• Develop micro-influencer programs to expand organic reach and engagement.

PR & Brand Activations

• Plan and execute press events, store launches, and brand experiences.
• Collaborate with media partners and lifestyle brands for co-marketing opportunities.
• Strengthen Bobo Tokyo's visibility through earned media and cultural storytelling.

Content & Distribution

• Oversee creative content production (photo, video, short-form, editorial).
• Ensure brand consistency across digital channels, retail activations, and campaigns.
• Work closely with creative and e-commerce teams for seamless rollout.

Performance & Insights

• Define and monitor marketing KPIs (engagement, reach, sentiment, ROI).
• Translate data and feedback into actionable campaign improvements.

• 10+ years of experience in marketing, communications, or brand management.
• Proven track record in fashion, beauty, or lifestyle industries.
• Strong network and knowledge of the KOL & PR ecosystem.
• Excellent understanding of social content trends (Instagram, TikTok, etc.).
• Experience leading activations, PR events, and creative collaborations.
• Leadership mindset, capable of managing small internal teams and agencies.
• Creative thinker with strong execution discipline.