- Provide Media mix recommendations based on the business, campaign objectives & managing media budgets
- To Monitor campaign performance and reporting as per required cadence.
- Provide Media landscape and the latest media trends update.
- Support the planning manager for providing data, media plan, reporting, analysis, present recommendations/QBR/Annual Review to client on regular basis.
- Use planning tools as needed to support the plans & campaign recommendation, including competitive analysis and audience insight.
Requirements:
- 1-2 years of experience as media planner
Media Strategy Development
Ability to develop media plans aligned with marketing objectives and target audiences.
Experience with cross-channel/integrated media (Digital,TV, print, OOH, radio).
Market & Audience Research
Strong analytical skills to evaluate consumer behavior, audience insights, and market trends.
Familiarity with research tools (e.g., Nielsen, GWI, Roy Morgan, comScore).
Budget Management
Proficiency in media budget allocation, cost negotiation, and ROI tracking.
Media Buying Knowledge
Understanding of media buying mechanics and working with media buyers or vendors.