Education & Experience

Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum 3–5 years of experience in marketing leadership roles, preferably in retail, consumer goods, or related industries.
Proven experience in planning and executing marketing strategies, campaigns, and brand initiatives.

Core Skills

Strong understanding of marketing principles, consumer behavior, and market segmentation.
Ability to develop and manage both online and offline marketing campaigns.
Proficient in digital marketing tools and platforms (Google Ads, Meta Ads Manager, GA4, SEO, email marketing, etc.).
Strong analytical skills for evaluating campaign performance, ROI, and market trends.
Capable of budget management, media planning, and marketing reporting.

Managerial Competencies

Strong leadership abilities with experience leading cross-functional teams.
Results-oriented and comfortable working with KPIs, targets, and tight deadlines.
Ability to make strategic decisions based on data and market insights.

Communication & Personal Attributes

Excellent communication, presentation, and negotiation skills.
Creative, innovative, and able to develop fresh ideas that drive business growth.
Strong problem-solving skills and adaptability in a fast-paced environment.
Good networking skills with agencies, media partners, and external vendors.

Preferred Qualifications

Experience managing large-scale campaigns and multi-channel marketing programs.
Knowledge of CRM systems and customer lifecycle management.
Experience in building effective brand communication and customer acquisition strategies.