Company Description
Start Friday Asia injects personality into brands by prioritizing customer focus and showcasing strong values through emotional connections
Brands are intricate. They are emotive. They possess a unique DNA that requires study for comprehension.
By employing the
DNA Line Treatment
developed by the Start Friday team, we have effectively managed various branding cases. You might be curious about our company name. Start Friday Asia is straightforward; our company originated on a Friday, and we have a deep appreciation for working on Fridays. We firmly believe that Friday is special, as it represents the day when goodness was born. It's about belief, and we hold the belief that your brand must have exceptional DNA.
As a
Social Media Specialist
, you will be responsible for:
- Developing and executing social media strategies aligned with brand positioning and market trends.
- Managing content calendars and consistently publishing posts across platforms (Instagram, TikTok, LinkedIn, etc.).
- Collaborating with the creative team (photographer, videographer, AE, and Ads Specialist) to create relevant and engaging content.
- Driving audience growth and engagement through both organic and paid strategies.
- Monitoring trends, conversations, and brand sentiment through social listening.
- Creating performance reports and offering insights to improve future campaigns.
- Engaging with followers and building strong digital communities.
Requirements
- 1–2 years of experience as a Social Media Specialist, Content Strategist, or similar role.
- In-depth understanding of major social media platforms and their algorithms.
- Trend-aware, creative, and socially/culturally sensitive.
- Familiar with analytics tools such as Meta Insights, TikTok Analytics, and scheduling tools (e.g., Later, Buffer, or Notion).
- Able to work collaboratively with cross-functional teams.
- Strong copywriting skills are a plus.
Benefits
Work alongside top creatives and brand strategists.
Opportunity to handle both local and international brands.
Career growth and multi-industry exposure (retail, beauty, luxury, etc.).
Regular learning & development programs.
Paid annual leave + additional wellness day off
Birthday cash benefit & monthly team allowance
A dynamic, fun, and fast-paced work culture
Send your CV & portfolio (if any) to
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