ABOUT THE JOB
Responsible for planning and driving store's retail operations so as to ensure maximum sales , maximum profitability, optimum stocking, increase in customer satisfaction and continued business growth , for maintaining the desired visual merchandising, retail operations, customer service, replenishment, recovery standards in his/her area in the store in all aspects and for sponsoring and coaching the team and driving continuous improvements.
Sales and Commercial Performance
- Communicate the sales targets to the staff and help in maximizing the sales and profitability of the store
- Maximize productivity targets ( sales per sqft, ATV, Conversion etc)
- Implement retail strategies and procedures in discussion with the Territory Head and Concept Head
- Control costs within budgetary guidelines
- Identify internal and external commercial opportunities
- Ensure effective Stock and Space Management
- Conduct SWOT review to analyze the customer profile Visual Merchandiser
- Provide monthly feedback on competitor and event activities
- Suggest improvements based on benchmark practices
Inventory Management & Stock Distribution
- Ensure effective Inventory and Warehouse management for the concept in the territory ( order management, stock consolidation, movement and transfer, optimum stock utilization, stock return and shrinkage).
- Review and analyze stock and sales reports monitoring over and under stocks , implementing corrective action to be taken.
- Review and effectively deal with fast / slow lines, new ranges and end of ranges and implement necessary action.
- Ensure pricing of merchandise as per norms and matrix format.
- Provision of monthly feedback to Concept on sales, stock positions and product feedback.
Operational Standards and Management
- Ensure the store is in compliance with the store operating and customer service standards.
- Ensure the store is in compliance with the company policy on employment and state laws, health and safety standards.
- Ensure the store portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the company.
- Ensure store sales, promotions are effectively executed and professionally.
- Be accountable for store sales/assets as per the operating standards and SOP.
People Management
- Ensure that all new recruits understand their job and inducted well within the company.
- Assist Area retail manager in grievance handling and disciplinary actions.
- Ensure skill development and performance management of store staffs through Learning & Development.
- Monitor and appraise the performance of retail staffs in coordination with area retail managers and developing individual career plans.
- Provide support in staff welfare activities (transport/ accomodation).
- Set KRA's for direct reports and conduct performance appraisal.
- Oversee staff deployment and drive motivation levels of the store staff.
- Build/Maintain relationships with internal/external stakeholders.
Requirements
- Advanced Knowledge of retail processes and retail industry
- Advanced Knowledge of Merchandising, Stock Management and Inventory processes
- Leadership skills
- Result orientation
- Teamwork & collaboration
- Communication skills
- Analytical skills
- Planning and organizing skills
- Customer service orientation
- Coaching and mentoring skills