Location : Surabaya
Period : Full time, Work from office
We are an Indonesian lifestyle brand group (Clowie, Rosca, and others) with a bold ambition to become Asia's top-of-mind in the lifestyle space. Our focus is to create products that are not only functional but also trendy, aspirational, and deeply connected with Gen Z consumers.
We are looking for a
Business Development & Merchandising Strategist,
someone with sharp instincts in trend spotting, strong taste, and data-driven decision-making to turn cultural trends into real products that dominate the market.
Job Description
- Trend Spotting & Ideation
: Identify emerging trends in fashion, accessories, and lifestyle (both local and global), and translate them into new product ideas. - Merchandising & Development
: Curate and select products to launch, create product mockups (Photoshop/Canva), and oversee the process from concept to market-ready. - Data Analysis
: Interpret raw e-commerce, competitor, and internal sales data to validate trends and identify growth opportunities. - Go-to-Market Collaboration
: Work with marketing, branding, and supply chain teams to ensure successful product launches. - Pipeline Management
: Build and maintain a clear product pipeline (3–6 months visibility) aligned with growth targets. - Balance Brand & Growth
: Take a trial-and-error approach to achieve revenue growth while keeping brand positioning intact.
Job Description
- Proven experience in
merchandising
, preferably in women's accessories, lifestyle, or tumbler categories. - Strong
taste & cultural radar,
able to predict which trends will scale, not just short-lived fads. - Advanced
analytical skills
with the ability to translate raw data into actionable insights. - Skilled in
Photoshop/Canva
for product mockups and visualization. - Strong
commercial acumen,
understands margin, COGS, and pricing strategies. - Basic understanding of
supply chain
dynamics (MOQ, lead time, vendor negotiation). - Familiarity with
consumer insight gathering
(quick surveys, polls, focus groups). - Good
go-to-market sense
: knows how to time and position product launches. - Highly organized with
product pipeline management
experience. - Clear communicator, collaborative, and proactive.
- Growth mindset
, agile, entrepreneurial, not afraid of trial and error.
Why Join Us?
- Be part of Indonesia's fast-growing lifestyle brands with a global vision.
- A fast-paced, creative, and growth-driven environment.
- Direct impact: your ideas and product decisions will shape the brand's image and revenue growth.
- We invest in top talent with premium rewards
This role is perfect for someone who thrives at the intersection of
trend culture, data, and business strategy.
Interested? email
with:
- A short
essay
about your experience and why you're a strong fit - Your
portfolio - Your
CV - Use the subject line:
"[Your Name] – Merchandising Strategist & Business Development."