Key Responsibilities

Lead and supervise field teams, including supervisors, merchandisers, or 3rd-party manpower (if applicable)
Drive sell-out performance from key retailers, ensuring monthly offtake targets are achieved
Monitor and improve on-shelf availability, planogram compliance, and promotion execution
Analyze POS and sell-out data to identify gaps, trends, and opportunities
Coordinate with Sales, Supply Chain, and Marketing to align execution plans
Monitor team KPIs and performance metrics including (Outlet coverage, Route efficiency, sales vs targets)
Conduct regular market visits to audit execution and gather competitor intelligence
Support rollouts of trade programs, promotions, and new product launches
Lead daily or weekly performance reviews with field teams and key stakeholders
Maintain high field compliance with execution standards (pricing, merchandising, hygiene, etc.)

Requirements:

Bachelor's degree in Business, Marketing, or related field
Min. 5 years' experience in FMCG Industry/Sales/Trade Marketing/Operations, with 3 years in managerial role
Strong leadership and people management skills
Analytical mindset with proficiency in data/reporting tools
Excellent communication & coordination skills
Familiar with retail operations and merchandising standards
Willing to travel regularly for market visits
Proficient in MS Office; BI tools experience is a plus