Content Creator

Key Responsibilities

• Develop
  hardsell content
  (ads, reels, TikTok Ads, persuasive captions) to generate conversions.
• Produce
  UGC-style content
  (reviews, unboxing, tutorials, testimonials) to build trust and authenticity.
• Act as talent in content creation when required.
• Create scripts and concepts based on marketing briefs.
• Collaborate with the marketing and design team for campaign execution.
• Research content trends, hashtags, and creative formats to stay relevant.
• Track and analyze content performance (engagement, CTR, conversion).
• Ensure all content aligns with brand identity and campaign objectives.

Qualifications

• Minimum 1 year of experience as a Content Creator, Social Media Specialist, or similar role.
• Strong understanding of basic marketing and persuasive copywriting (AIDA, CTA, funnel).
• Proficient in producing and editing various content formats (short videos, reels, TikTok, carousels).
• Skilled in editing tools such as CapCut, Adobe Premiere, Canva, Photoshop, etc.
• Creative and up-to-date with digital content trends (TikTok, Reels, Shorts).
• Strong storytelling ability, able to deliver authentic and engaging narratives.
• Confident in front of the camera (preferred).
• Able to work under tight deadlines and meet targets.