Job Description:
- Develop and implement social media strategies to align with overall marketing goals
- Analyze social media performance using analytics tools; generate reports and insights to optimize strategy
- Collect, analyze, and interpret real-time and post-event data from live streaming platforms
- Track key performance indicators (KPIs) such as viewer retention, engagement rates, click-throughs, chat activity, bitrate quality, and drop-off points
- Create dashboards and reports for stakeholders to visualize performance trends and insights
- Identify patterns in audience behavior and make recommendations to improve stream effectiveness
- Monitor technical streaming health metrics (buffering, frame drop rates, resolution consistency, etc.)
- Stay on top of emerging trends, tools, and algorithm changes
Requirements:
- Majoring in communication, digital marketing or any related major
- Min. 1 year experience of Digital Marketing and/or Social Media
- Aware with Social Media & Live Stream Dashboard (All Platform)
- Have a good analytical skill
- Have a good interpersonal and communication skill
- Willing to work in Meruya, West Jakarta