Responsibilities:
- Develop live streaming strategies and content concepts aligned with brand identity and target audience.
- Plan and manage live streaming schedules, topics, and scripts in collaboration with the creative and marketing teams.
- Train and guide hosts to communicate effectively and represent the brand image professionally.
- Monitor live performance metrics (traffic, engagement rate, conversions) and provide insights for optimization.
- Collaborate with e-commerce and related teams to ensure stock accuracy, SKU readiness, and promotional synchronization.
- Create, manage, and maintain product links, SKUs, and campaign setups for live sessions on e-commerce platforms (Shopee, TikTok Shop, Tokopedia, etc.).
- Build SKU data from scratch, ensuring each product is correctly listed, categorized, and linked to the inventory system for real-time stock synchronization.
- Coordinate with the warehouse or inventory team to ensure product data, pricing, and stock availability are accurate before and during live sessions.
- Supervise technical quality during live sessions, including lighting, audio, product display, and real-time engagement.
- Lead and coordinate the livestream team (hosts, admins, and operators) to ensure smooth execution and target achievement.
- Conduct market and competitor research to identify new trends and improve live content strategy.
- Prepare weekly live performance reports and provide actionable improvement recommendations.
Qualifications:
- Minimum 1 years of experience in livestreaming or digital marketing (preferably within the beauty industry).
- Strong understanding of livestream platforms such as TikTok Live, Shopee Live and etc.
- Proficient in livestream technical setup, including creating product links, managing SKUs, and integrating stock systems with e-commerce platforms.
- Excellent leadership, communication, and time management skills.
- Creative, detail-oriented, and able to work in a fast-paced environment.
- Familiar with data analysis and livestream performance metrics (conversion rate, viewer engagement, CTR).
- Willing to join ASAP