Position Summary:
The CRM Intern will support the Customer Relationship Management (CRM) team in managing customer data, monitoring engagement, and assisting in executing CRM initiatives. This role provides hands-on experience in using CRM systems, analyzing customer behavior, and supporting marketing and loyalty programs to improve customer satisfaction and retention.
Key Responsibilities:
- Assist in maintaining and updating customer databases to ensure data accuracy and completeness.
- Support the execution of CRM campaigns and activities, including email, SMS, or in-app communication.
- Help analyze customer behavior and engagement metrics to identify insights and opportunities for improvement.
- Coordinate with marketing, operations, and IT teams to support CRM-related projects or automation.
- Assist in generating and organizing CRM reports, dashboards, and campaign results.
- Support day-to-day administrative tasks and documentation for CRM programs.
- Participate in brainstorming sessions to improve customer experience and retention strategies.
Position Requirements:
- Currently pursuing a Bachelor's degree in Marketing, Business, Information Systems, or related fields.
- Strong attention to detail and data accuracy.
- Good analytical and communication skills.
- Proficient in Microsoft Excel or Google Sheets (experience with CRM software is a plus).
- Eager to learn about customer engagement, marketing automation, and data-driven decision making.
- Able to work collaboratively and manage multiple tasks effectively.
Learning Opportunities:
- Exposure to CRM tools and data-driven marketing strategies.
- Practical experience in customer lifecycle management and campaign execution.
- Mentorship from experienced professionals in CRM and digital marketing.