Job Requirements

Bachelor's degree in marketing or related field.
Minimum 5 years of progressive experience in marketing or brand management, preferably within QSR or F&B industries.
Proven leadership experience managing marketing teams and cross-functional projects.
Strong expertise in strategic marketing planning, budgeting, and ROI analysis.
Advanced skills in digital marketing channels (SEO, SEM, social media, email marketing) and traditional media.
Proficient in Microsoft Excel and PowerPoint with advanced data analysis and reporting capabilities.
Excellent communication skills with ability to influence and align stakeholders across departments.
Creative thinker with a track record of developing and executing successful campaigns.
Highly organized and able to manage multiple complex projects simultaneously.

Responsibilities

Strategic Planning & Leadership

Collaborate with the Operations team to develop sales and revenue budgets, driving strategic growth initiatives.
Lead the creation and execution of integrated marketing campaigns across digital, social, print, in-store, and traditional channels.
Stay updated on marketing trends, technologies, and best practices, especially within the QSR and F&B industries.
Represent the company as a brand ambassador to internal and external stakeholders.

Sales & Budgeting

Align marketing objectives with overall business goals to achieve sales targets.
Manage the full marketing budget, ensuring cost efficiency and strong ROI.

Digital & Online Strategy

Optimize digital platforms, including websites and social media, to enhance engagement and conversions.
Oversee performance marketing, email campaigns, and social media activities to drive customer acquisition and retention.

Market & Consumer Insights

Conduct market research to identify consumer trends, competitive positioning, and growth opportunities.
Monitor and analyze campaign performance metrics to continuously refine marketing strategies.

Cross-functional Collaboration

Work closely with Operations, Finance, Real Estate, and Supply Chain teams for strategic alignment.
Manage relationships with external agencies and partners to ensure effective campaign execution.

Advertising & Promotions

Develop and implement advertising and promotional initiatives aligned with brand objectives.
Support store-level marketing activities, including new store openings and community events.

Creative Development & Brand Consistency

Lead the development of marketing materials such as menus, signage, and promotional content.
Ensure brand consistency across all customer touchpoints.

Team Leadership & Development

Mentor and inspire a team of marketing professionals, fostering collaboration and innovation.

Aggregator Platform Marketing

Build strategic partnerships and campaigns with food delivery platforms (e.g., GrabFood, Gojek, etc.) to increase visibility and sales.
Analyze campaign performance data to identify insights and optimize future initiatives.