This is a full-time on-site role for a Content Writer located in Bandung. The Content Writer will be responsible for crafting engaging, creative, and brand-aligned copy across different formats and channels. This includes writing copy for visual content, captions, artwork, and other communication materials. The role also involves analyzing and reporting on social media performance to ensure content effectiveness and continuous improvement.
Key Responsibilities
- Develop and deliver high-quality copy for various content needs including social media captions, visual artwork, campaign materials, and other marketing collaterals.
- Collaborate closely with the creative and marketing teams to ensure copy complements design and brand tone of voice.
- Adapt writing style to suit different platforms and audiences while maintaining consistency with brand guidelines.
- Generate ideas for engaging and impactful messaging that resonates with target audiences.
- Monitor, analyze, and create regular performance reports for social media platforms, highlighting insights and recommendations to optimize future content.
- Stay updated with trends in digital content, social media, and consumer behavior to keep copy fresh and relevant.
Qualifications & Skills
- Bachelor's degree in Communications, Marketing, Journalism, or a related field (or equivalent experience).
- Proven experience as a content writer, copywriter, or similar role in marketing, advertising, or digital media.
- Strong writing, editing, and proofreading skills with keen attention to detail.
- Ability to write creatively and strategically across different formats (short-form captions, long-form content, ad copy).
- Familiarity with social media platforms (Instagram, TikTok, LinkedIn, Facebook, etc.) and understanding of best practices for copy.
- Analytical skills with the ability to interpret social media performance metrics and translate them into actionable insights.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to manage multiple projects with tight deadlines.
Preferred (Nice to Have):
- Experience with social media analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics).
- Basic knowledge of keyword optimization.
- Experience in a creative agency or fast-paced marketing environment.