**
• Strong Leadership & Team Management: Able to lead, motivate, and develop a dynamic sales and marketing team to achieve revenue targets.
• Strategic Planning: Skilled in creating and executing annual sales & marketing plans, budgets, and forecasts.
• Market Intelligence: Deep understanding of local and national market trends, competitor analysis, and emerging business opportunities in the hospitality industry.
• Revenue & Yield Optimization: Experienced in maximizing ADR, RevPAR, and GOP through smart segmentation and rate strategy.
• Digital & Brand Marketing: Proficient in social media strategy, OTA optimization, SEO/SEM campaigns, and brand positioning.
• Public Relations & Partnerships: Strong network with media, corporate accounts, government institutions, travel agents, and event organizers.
• Communication & Presentation: Excellent communication in English and Bahasa Indonesia (verbal and written), with strong negotiation and interpersonal skills.
• Analytical Thinking: Ability to analyze data-driven insights (from systems such as Power Pro, OTA Insight, Google Analytics, etc.) to inform business strategy.
• Creativity & Innovation: Forward-thinking in developing unique promotions, PR campaigns, and brand storytelling that reflect Bentani's "Modern Heritage" identity.
Key Responsibilities
• Develop and implement strategic sales & marketing plans to increase revenue, occupancy, and brand awareness.
• Manage all market segments (Corporate, MICE, Government, OTA, Leisure, and Walk-in).
• Lead the marketing communication strategy, ensuring consistent visual identity and message across all platforms.
• Drive F&B marketing campaigns (restaurant, bar, events) in collaboration with F&B and PR teams.
• Maintain strong relationships with key accounts, travel partners, and corporate clients.
• Oversee performance reporting: monthly sales review, revenue forecast, and ROI analysis on campaigns.
• Ensure alignment with Bentani's long-term positioning as Cirebon's leading boutique executive hotel with authentic dining experiences.
What We Offer:
An opportunity to lead a growing brand with deep roots in Cirebon , where tradition meets transformation, and your leadership defines the next generation of hospitality.**