Job Description
- Support the development and execution of marketing strategies across digital, social media, and traditional channels to drive awareness, engagement, and sales.
- Analyze market trends and consumer behavior to provide insights and recommendations for campaign improvements.
- Manage the end-to-end influencer/KOL marketing process, including selection, briefing, relationship management, and performance review.
- Ensure brand consistency and appeal across all campaigns, content, and touchpoints.
- Plan and execute brand initiatives such as events, product launches, and influencer collaborations.
- Drive influencer/KOL seeding strategies to increase brand awareness and customer engagement.
- Mentor and support junior team members to achieve team goals.
- Track and report on campaign performance, providing insights and recommendations for improvement.
- Manage marketing budgets effectively to achieve performance targets.
- Stay updated on industry trends and explore innovative marketing approaches.
- Take on additional projects or responsibilities as assigned by management.
Job Requirement
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 2-5 years of proven work experience in marketing, preferably within the beauty or FMCG industry
- Proven track record of executing successful marketing campaigns.
- Experience with social media management and analytics tools (Tik Tok / Instagram)
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Comfortable with 1 Year contract (renewable or convertible to permanent)
- Good negotiation skills
- Has passion in the beauty industry