Key Responsibilities
- Lead and supervise field teams, including supervisors, merchandisers, or 3rd-party manpower (if applicable)
- Drive sell-out performance from key retailers, ensuring monthly offtake targets are achieved
- Monitor and improve on-shelf availability, planogram compliance, and promotion execution
- Analyze POS and sell-out data to identify gaps, trends, and opportunities
- Coordinate with Sales, Supply Chain, and Marketing to align execution plans
- Monitor team KPIs and performance metrics including:
1.
Outlet coverage
2. Route efficiency
3. Sales vs targets
- Conduct regular market visits to audit execution and gather competitor intelligence
- Support rollouts of trade programs, promotions, and new product launches
- Lead daily or weekly performance reviews with field teams and key stakeholders
- Maintain high field compliance with execution standards (pricing, merchandising, hygiene, etc.)
Requirements:
Requirements:
- Bachelor's degree in Business, Marketing, or related field
- Min. 5 years' experience in FMCG Industry/Sales/Trade Marketing/Operations, with 3 years in managerial role
- Strong leadership and people management skills
- Analytical mindset with proficiency in data/reporting tools
- Excellent communication & coordination skills
- Familiar with retail operations and merchandising standards
- Willing to travel regularly for market visits
- Proficient in MS Office; BI tools experience is a plus
Join our team and be part of an exciting journey where your energy, creativity, and drive can directly impact success. Attractive incentives, dynamic work culture, and opportunities to grow await . Apply now and let's go live together