About the Role
Popsiikle, a fast-growing beauty distributor under Plugo, is looking for a
Beauty Sales & Merchandising Specialist
to drive sales growth across
reseller networks, B2B channels, and offline retail partners
.This role is all about
expanding and maintaining strong relationships with resellers and retailers
, ensuring the right sales strategy, and executing
visual merchandising initiatives
that bring our brands to life on the shelf. You'll play a central role in strengthening Popsiikle's presence both online (through resellers) and offline (modern trade & specialty stores).
Key Responsibilities
Reseller & B2B Sales
- Recruit and onboard new resellers through beauty communities, jastip sellers, micro-KOLs, and niche networks.
- Maintain and grow existing reseller partnerships, ensuring repeat orders and sales growth.
- Design and implement reseller incentive programs, tiered discounts, and recognition schemes.
- Provide digital sales kits (product photos, captions, USPs) to help resellers sell effectively.
Offline Retail & Merchandising
- Manage day-to-day relationships with offline partners (Watsons, Lotte Mart, Sociolla, K-Life, etc.).
- Coordinate listings, stock replenishment, and purchase orders with retail accounts.
- Plan and execute
visual merchandising assets
: shelf talkers, backwalls, testers, in-store signage, seasonal displays. - Support in-store marketing activities such as BA training, sampling, or pop-up activations.
- Track and ensure compliance with agreed merchandising guidelines.
Sales Performance & Reporting
- Prepare weekly sales reports with insights on both reseller and retail performance.
- Monitor sell-through, identify gaps, and propose action plans to drive results.
- Work with business development to open new retail doors and expand the reseller base.
Requirements
- 3–5 years of experience in
B2B sales, merchandising, or retail account management
, preferably in beauty or FMCG. - Proven experience in
seller acquisition and retention
. - Strong understanding of
visual merchandising and retail execution
. - Excellent relationship management and negotiation skills.
- Highly organized, with a track record of hitting sales targets.
- Passionate about beauty and up-to-date on consumer behavior and industry trends.