Position Summary:
- Provide responsible and skilled leadership in directing all retail aspects of the Brand in the Area, including Direct To Customer (DTC).
- Drives sales and profitability of the stores within the area.
- Manage the retail operations, training and visual merchandising aspects of the stores in the area in line with the Brand and Valiram standards.
- Oversee inventory integrity.
- Work with the Store PIC to effectively lead recruitment and development of retail staff.
- Foster positive, engaging, and high working environment and bring inspiring leadership and guidance to retail team within the Area.
KEY PERFORMANCE INDICATORS
- Increase sales and maximize profitability of the stores in the area.
(KPI: Sales & Profits) - Ensure retail standards in the region are in line to VStar standards.
(KPI: Actual vs target retail standards) - Achieve high Operations standards as per Store Excellence Programme.
(KPI: Operational Effectiveness Score) - Inventory integrity, managing stock count and adjustment.
(KPI: Stock losses and stock count) - Responsible for Staff Development & Training in the stores.
(KPI: Training hours) - Responsible to develop employee engagement & loyalty in the area.
(KPI: Staff Turnover rates)
KEY AREAS OF RESPONSIBILITIES
- Optimize the store sales and profits
- Work with Senior Manager - Operations to maximize sales by ensuring accurate, timely and commercial sales planning and forecasting for the stores in the area.
- Ensure that the deliver business plan profit through delivery of both volume and cash margin in existing as well as new stores in the area.
- Manage all new store openings from a retail operations perspective.
- Ensure that the Store Management and retail operations are driving sales based on the key drivers of the Limited Brands and the VStar strategic directions.
- Work with the merchandising department to manage full price and markdown sales, intake margins, levels of markdown activity and terminal stock.
- Achieve High Service and Maintain Best Retail Working Standards
- Guarantee that stores are offering WOW customer service in stores via training and coaching.
- Work with Store PIC to train and coach ongoing basis staff in service standards, WOW service training
Day to Day Retail Operations Excellence
- Lead and monitor day to day retail operations and monitor sales achievement of the stores.